Sample dental employee newsletters7/21/2023 ![]() ![]() They interact with various people, including the front office staff, clinical dental staff, and patients. Dental assistants are the backbone of an efficient, well-run dental office. CommunicationĮffective communication is vital for dental assistants. Here are some of the challenges dental assistants tackle with tenacity and professionalism. But, like many jobs, dental assisting comes with its share of pesky and thorny issues in the workplace. Over time you’ll develop a sense for what patients want to read and putting your newsletter together every month will keep getting easier.Dental assistants love what they do. Use the answers you get to guide and inform the content of future newsletters. After an exam or at the front desk, just ask: Most importantly: Ask your patients! This is the best way to get feedback about your newsletter. It will make tracking results in Google Analytics much easier! Pro Tip: Use Google’s UTM code generator to append tracking codes to links in your newsletter. If you do notice more than 5% of your list unsubscribing every month you might need to reconsider your approach and look for ways to reengage your audience. If they kept getting it, they might eventually mark it as spam which is MUCH worse. It’s actually a good thing! If someone unsubscribes, they don’t want to get your newsletter. Unsubscribes - Don’t stress out too much if a few people unsubscribe from your newsletter.Clicks - Are people interacting with your newsletter and visiting your site/reading the blog posts you’re linking to?.You may need to rethink the subject line and content of your newsletters. ![]() Keep an eye out if this number drops for 2-3 months in a row. Open rate - 30% is a good goal for most dental practice newsletters.We like to keep things simple and usually refer back to 3 key metrics: But it’s easy to feel overwhelmed if you don’t know what you’re looking for. In the short-term, however, turn to the analytics provided by your newsletter service. Unfortunately, these results are harder to quantify and directly connect to your newsletter. Patients will also be less likely to miss their check-ups and exams - a leading cause of patients leaving a practice. When they need a dentist, they’ll be more likely to think of you. You can expect your newsletter to maintain your connection with patients. But they’re often not even sure what results they should be looking for. Many dentists who start sending a newsletter expect instant results. Reminders - Are you having a back-to-school special? Closing the office for a week? Planning a patient appreciation party? Your newsletter is the perfect place to remind patients about what you’re up to.Announcements - Do you have new services? Did you add a new dentist or hygienist to your team? Sponsoring a local 5K or other event? Share the big news!.Blog posts - Your dental practice does have a blog, right? Promote your most recent blog post in each newsletter.Dentists we work with often use their newsletter to highlight: Focus on 2 points each month and keep your newsletter short. ![]() Remember that you don’t want to overload readers with too much information. Start by creating a template for your newsletters that you can reuse each month. ![]() Any shorter and you’ll find yourself scrambling and planning every month. Any longer and the planning process can become overwhelming. Nothing could be further from the truth! We recommend planning your newsletters for the next 3 months. Why do dentists give up on their newsletters? It’s most often because they feel they don’t have anything worth sharing. ![]()
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